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We Are Holman

Holman Marketing
August 5, 2022

photographs of Holman over the years

The fleet world is changing, with new tools, technologies and approaches transforming what’s possible. Earlier in 2022, ARI UK Fleet became Holman. We’ve proudly unified our global family of companies under a single brand. As a result, we’re better placed than ever to drive what’s right for you – delivering bespoke and flexible fleet management and mobility solutions that benefit your business.

Global reach, local focus

Holman can trace its history back almost 100 years to its humble beginnings as a single family-run garage in the USA. Today, Holman is a huge player in the global fleet automotive industry but was previously known to customers through its sub-brands – including ARI Fleet UK. 

ARI Fleet UK has been the leading provider of fleet management solutions for over 35 years. Now, as an integral part of the Holman family, we can utilise our global reach to provide even more competitive and innovative fleet management solutions for your business whilst retaining our excellent customer service and family feel.

When creating the new Holman brand, we asked hundreds of our customers to share their thoughts on what excellent service looks like. Their feedback helped identify the principles that unify Holman and define what we do for every customer.

If you’ve worked with us before, they should be familiar. 

  1. We behave with trust and integrity

  2. We are easy to do business with

  3. We deliver a high level of customer service

  4. We are a good partner

Embracing change

 As we enter a new era of fleet management, we are taking this exciting opportunity to drive change. Holman positions fleet not as a series of transactions or costs to be paid but as an investment that drives revenue and powers your business forward.  

As part of Holman, we’re better able to support you to manage the five defining challenges facing every fleet manager: 

  1. Effectively manage downtime, spend, and risk
  2. Transform millions of data points into actionable information
  3. Maximise opportunities to drive savings, efficiency, and business value
  4. Capitalise on disruption for improved financial performance for our customers
  5. Manage fleet not as a cost but as an investment

Today, you need a forward-looking partner to help you anticipate and plan strategically. We’ll help you use business intelligence, transforming data into insights that inform decision-making. Our information ensures you make decisions that align with your company’s business strategy. As a result, data can help you improve efficiency, increase revenue, and stay ahead of the competition.

That’s the kind of holistic thinking that can help you enhance your capabilities to improve fleet decisions – and it doesn’t end there.

Future focus

Under the Holman brand, we’ll continue to do what we’ve always done – help fleet managers deal with the existing and emerging challenges. Whether that’s optimising fuel efficiency to deal with rising fuel prices, planning your transition to EVs, or helping you achieve a net-zero fleet, we’ll help you get there.

Holman is a global leader in the automotive sector, but we are firmly in the people business. This includes taking actions to protect the planet for current and future generations. We don’t know precisely what the world will look like tomorrow, but by planning and preparing, we can put you in a winning position whatever happens.

For nearly 100 years, the foundations for our success have been built on doing the right thing. And that may mean something different to everyone, but for Holman, it means listening, developing and executing what’s right – for you.


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