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Improving Skills and Support for Driver Safety

Holman Marketing
July 31st, 2023

A hazard road marker with an car accident in the background

Human errors cause the majority of fleet incidents. Tiredness, a lack of training, or operating without the correct tools can all lead to accidents – many of which are avoidable. Accidents can harm your staff, reputation, and bottom line when they happen.

We’re well aware that to keep them in perfect working order, fleet vehicles must be regularly serviced and maintained by experts. Are you confident your drivers have the skills and support to operate safely?

Safer drivers, fleets, and streets

While serious accidents are thankfully rare, over 600,000 workers are injured each year doing their jobs. This can lead to lost working days and reduced productivity. Beyond the financial cost, accidents and incidents involving fleet vehicles can damage the reputation of your business among customers, clients, and the wider public.

When a new person joins a team, they’re often thrown a set of keys and sent out to work. Drivers in many fleets are expected to operate across a range of vehicles with different sizes and specifications. While they may have the confidence to drive and the professional capabilities to handle the vehicle, are you 100% confident they’ll be safe doing so?

Fleet operators have a duty of care to their staff, the organisation, other road users and pedestrians. They must ensure that drivers have the appropriate training and support in place in order to keep all of us safe. The bottom line is: Better risk management creates safer drivers, fleets, and streets.

The benefits of better risk management can be felt across the entire business. Vehicles operated correctly will last longer, optimising their operation lifespan. They will also be better maintained and in better condition, maximising resale value when the time to sell comes.

Data-driven driver safety solutions

Risk management is a continual training, monitoring, support, and guidance process that must be embedded in organisational culture. When the pressure to deliver is high, risk management may fall down the priority list, but you could be storing up problems for the future.

Holman offers all fleet operators a range of driver risk management solutions that can be shaped around your business. It starts from the minute they take the job, with our policy comprehensive risk assessment providing a safe online space for them to learn about your rules and regulations before receiving a permit to drive.

When drivers are on the road, we can monitor their behaviour, identifying areas for improvement. Ongoing monitoring enables you to track performance and the impact of interventions. Using our Riskmaster product, you can view the performance of all drivers in real-time. Understanding the strengths and weaknesses of each driver enables you to deliver targeted training and ongoing support.

Data can help us improve every driver’s performance, but businesses must support this by embedding a safety culture. Policies and training are critical parts, but every driver and leader must put these principles into practice. We recognise that you’re time-poor and trying to improve performance and these conflicts.

Get more info on our driver risk management solutions here.


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