Holman UK’s Managing Director, Nick Caller, discusses how the organisation and the team has adapted to the new business environment brought on by the COVID-19 pandemic:
“During my career, I have witnessed countless executives’ take the tried-and-tested approach to crucial business decisions – stick to the status quo, and there won’t be any questions.
That approach quickly came into question as we faced a global market shift due to the Coronavirus pandemic. Suddenly, the little things that seemed so reliable became some of the biggest challenges, like going into the office or even delivering a package.
Flexibility and transparency are core principles for our customers, their drivers and Holman, and this alignment has led to strong relationships with the fleets under our care. These relationships have contributed to increased customer engagement and allowed us to have real, impactful conversations that have changed how we think about fleet management and the industry.
As we navigate this situation and learn to deal with the subsequent social distancing measures, flexibility becomes even more critical. Suddenly your fleets, drivers, and fleet management professionals are being asked to revisit how they’ve always done business completely.
That includes working from home or remotely; upgrading offices, warehouses, worksites and garages to meet social distancing and sanitary requirements; cutting down on vehicle usage and driving; and increasing fleet to ensure employees are not sharing a vehicle.
I’ve personally had digital meetings with many customers at Holman to hear how they’re adjusting. Each customer carries unique problems and solutions, which we’ve worked with them to help resolve.
So, those processes and procedures we relied upon and deemed security measures are now the exact opposite. Which makes me wonder: is flexibility the new security?
Adjusting to the rapidly changing business climate has become a necessity but doing so safely and securely can be a big challenge. Our customers operate across a wide range of industries, and as leaders in them, they must be agile enough to continue providing their clients with goods and services, no matter what is going on in the world.
Being able to deliver on time and in a safe way without compromising your standards will always be the number one challenge, but what does that mean for the traditional way you operate your fleet?